“So, Megan, what do you do?”
What a loaded question, geeze. I do lots of things. I run. I eat. I hang out with my 5 rabbits (yeah, they’re awesome). Everyone asks me this question at every networking event, and I still don’t have a succinct, articulate answer. I usually reply with something along the lines of,
“I do user research and product strategy consulting for early stage startups.”
Hey! This is an excerpt from my book Designing Products People Love, which will be published by O’Reilly in December. Learn more about the book and the 20+ product designers from Facebook, Twitter, Slack, etc. who were interviewed about how they work.
Have you ever experienced a user interface that feels lifeless? Have you created a UI that just seems to be missing…something?
UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Thus, UX involves knowing what end-users want from a product or a system and meeting those requirements with perfection and in a way that delights them.
Every day, people visit your store and leave because they couldn’t find what they wanted.
You need more than top rankings on Google. People have to be able to navigate to the product they want and trust you enough to buy. Your website’s user experience (UX) should focus on building your visitor’s confidence by helping them complete their goals.
Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.
The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.
GOOGLE IS BETTING BIG ON NEST CEO TONY FADELL, WHO HELPED INVENT THE IPOD AND IPHONE. HERE, A LOOK INSIDE HIS DESIGN REVOLUTION.
Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough back into his chair that his belly peeks out from under his Lacoste polo.
Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.
A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds.
A new study has revealed that gamers are more likely to experience feelings of aggression from playing a game when it is too difficult or when the controls are too complicated to master.
In comparison, the research found there was “little difference” in levels of aggression when the games themselves depicted violence. Overwhelmingly, the deciding factor was “how the volunteers were able to master the electronic game after 20 minutes of play”.
The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before its launch.
Our team has come up with ten usability guidelines for web developers and business owners. Following are the last five tips, continuing last week’s first five. For a free analysis of your website, request a free usability report from our experts.