Scarcity Principle: Making Users Click RIGHT NOW or Lose Out

Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.

The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.

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London Firm Creates Mind-Controlled Commands for Google Glass

Forget voice commands and touch gestures: A London firm has developed a way for Google Glass users to control their devices just by thinking.

This Place, an agency that specializes in creating user interfaces and experiences for programs used in the medical industry, developed a software called MindRDR that allows Google Glass to connect with the Neurosky MindWave Mobile EEG biosensor, a head-mounted device that can detect a person’s brain waves. 

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The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model.

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This Video Game Knows When You’re Scared–And Gets Scarier

The director behind the innovative video game Nevermind tells us why biofeedback is the new frontier in gaming.

In the future, horror games will know when you’re scared. And then they’ll get scarier.

Proof: the currently-in-development horror-adventure game Nevermind, which just launched a Kickstarter campaign last week. The game pairs classic first-person exploration with biofeedback data from a heart rate monitor in order to tell when you’re scared and turn up the horror.

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Crossing the UI Rift with Oculus

Virtual reality opens the doors to a new era for user interface design. Oculus VR speaks to Develop about its opportunities

Virtual reality doesn’t present user interface design with its first opportunity for transformation.

The dawn of 3D long ago afforded games makers the prospect of moving beyond flat heads-up-displays and conventional menus. And when mobile gaming finally realised its potential with the arrival of smartphones, those charged with implementing UI had a chance to establish the new standards of the virtual gamepad. 

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Serious Games and the Future of Education

Are serious games the classroom tool of the future? Is the future already here?  The tablet classroom may have once been the stuff of science fiction, but modern developments in technology and brain science may have come together to create a massive change in the way we think about education. 

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7 Ways Augmented Reality Will Improve Your Life

You might think augmented reality is the way of the future, but really, it has its roots in the 20th century. Morton Heilig, the “Father of Virtual Reality,” patented the Sensorama Stimulator, which he called an “experience theater,” on Aug. 28, 1962. Over time, the idea of using technology to create a layer over the real world has been honed and refined and put in our palms, thanks to the proliferation of smartphones.

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Windows 8 — Disappointing Usability for Both Novice and Power Users

Summary: Hidden features, reduced discoverability, cognitive overhead from dual environments, and reduced power from a single-window UI and low information density. Too bad.

With the recent launch of Windows 8 and the Surface tablets, Microsoft has reversed its user interface strategy. From a traditional Gates-driven GUI style that emphasized powerful commands to the point of featuritis, Microsoft has gone soft and now smothers usability with big colorful tiles while hiding needed features.

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Finding Out What They Think: A Rough Primer To User Research, Part 2

[The following is the second of two articles by college professor and researcher Ben Lewis-Evans on games user research methodology (see Part 1, which covered focus groups, heuristics, and questionnaires, as well as giving a grounding in the topic of user research in general. In this article, Lewis-Evans covers interviews, observational methods (including think out loud and contextual inquiry), game metrics, and biometrics.]

Interviews

Much like a questionnaire — a topic covered in the last installment — an interview is for collecting subjective data. However, the face-to-face nature of an interview means that you can be more interactive in your data collection, which if done correctly, can lead to very rich data. However, it is also obviously quite time-consuming, and it is harder to analyze and quantify the data you get at the end.

The quality of what you get out of an interview will also depend greatly on your own skill as an interviewer, so here are some tips.

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Finding Out What They Think: A Rough Primer To User Research, Part 1

[In this first article in a new series, college professor and user research Ben Lewis-Evans takes a look at different methods of game user research, offering up a handy guide to different ways you can collect useful information about your game.]

This article, and its forthcoming followup, is intended to give a rough idea to developers of several different methods that can be used in games user research.

However, many, many books have been written on research methodology and I cannot cover everything. Therefore these two articles cannot be taken as completely comprehensive.

In the first of the articles I will be covering a few general points about Games User Research and then discussing three methods, focus groups, heuristic evaluation and questionnaires in some detail.

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