Scarcity Principle: Making Users Click RIGHT NOW or Lose Out

Summary: Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or alternative options.

The scarcity principle is a well-documented social-psychology phenomenon that causes people to assign high value to things they perceive as being less available.

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The $3.2 Billion Man: Can Google’s Newest Star Outsmart Apple?

GOOGLE IS BETTING BIG ON NEST CEO TONY FADELL, WHO HELPED INVENT THE IPOD AND IPHONE. HERE, A LOOK INSIDE HIS DESIGN REVOLUTION.

Lounging poolside in 93-degree July heat as Daft Punk’s “Get Lucky” thrums through the patio speakers, Tony Fadell takes a sip of nonalcoholic beer and sinks far enough back into his chair that his belly peeks out from under his Lacoste polo.

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UX Without User Research Is Not UX

Summary: UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.

A website’s (or product’s) success depends on how users perceive it. Users assess the usefulness and ease of use of websites as they interact with them, forming their conclusions in seconds—sometimes milliseconds. 

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London Firm Creates Mind-Controlled Commands for Google Glass

Forget voice commands and touch gestures: A London firm has developed a way for Google Glass users to control their devices just by thinking.

This Place, an agency that specializes in creating user interfaces and experiences for programs used in the medical industry, developed a software called MindRDR that allows Google Glass to connect with the Neurosky MindWave Mobile EEG biosensor, a head-mounted device that can detect a person’s brain waves. 

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The Virtual Sun Is Finally Setting

In 2006, I switched from PC to Mac in the midst of an aesthetic sea change called Web 2.0. Overnight, all my buttons and toggles became aqueous, squishy blobs. For my entire young life as a computer user, that place had been populated with beige file folders and gray boxes; now it had metamorphosed into a world of glistening chrome, cool blues, and gummylike buttons.

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Control VR Gloves Warp Your Fingers into Virtual Worlds

$350 device tracks your arms and hands with military-designed sensors

New technologies such as Google Glass and Oculus’ Rift headset are making it easier than ever for us to get our heads into augmented and virtual realities. But while we get our heads into these alternate worlds and use our eyes to check our emails, surf the internet, even destroy enemy starfighters with a spiral of missiles, our hands are left behind in the real world. 

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The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model.

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Flawed User Experience on HealthCare.gov

The new Obamacare website, HealthCare.gov, has been getting much media attention over the past few weeks due to flaws in the user experience after its launch. Heavy traffic, network problems, and design flaws have hampered users from shopping for health insurance. Many agree that the new website presents a fragmented user-experience, which was not tested properly before its launch. 

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Crossing the UI Rift with Oculus

Virtual reality opens the doors to a new era for user interface design. Oculus VR speaks to Develop about its opportunities

Virtual reality doesn’t present user interface design with its first opportunity for transformation.

The dawn of 3D long ago afforded games makers the prospect of moving beyond flat heads-up-displays and conventional menus. And when mobile gaming finally realised its potential with the arrival of smartphones, those charged with implementing UI had a chance to establish the new standards of the virtual gamepad. 

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