Persona Research - Situated Research

Stakeholder Analysis

We will collaborate to identify stakeholder groups that are involved with your project. This includes administrators, different types of users, and anyone else that interacts with the system.

Persona Mapping

After identifying key stakeholders, interviews will determine the unique needs of each stakeholder. This will be used to generate personas, which will be mapped to highlight relationships among groups.

User Archetypes

Personas represent user archetypes, or different groups of users that will be using the system. These user groups can have custom user experiences designed, which are optimized to their specific needs.

Design for Key Stakeholders

Persona Research identifies key stakeholders of your system. Through interviews, the needs of each type of stakeholder are determined and used to generate personas.

Personas provide an abstract view of your users, which aids in system design and use cases. Personas also highlight relationships among groups, aiding in the design of user interactions.

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Ensure Different Users’ Goals Are Met

Persona research is a powerful tool for crafting an ideal user experience for various types of users of a system. Their interface can be customized to best serve their goals, and tasks can be streamlined in-line with their typified preferences.

We have helped many clients with persona research, in order to help design the best user-experience for all users of a system. Persona research can help in designing complex software, as well as websites that serve a variety of stakeholders.

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