Usability Testing Might Just Save Your Bacon – and Your Brand

Well, it happened again – the same thing that happens every time any digital product is put through usability testing. We found out that the people designing the thing (people who know exactly what it’s supposed to do and how it’s supposed to work) are not the same as the people actually using the thing. And the people who are supposed to use the thing don’t get it. And because they don’t get it, they have three options for how they might respond.

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Eyes-On With the Oculus Rift’s Jaw-Dropping Virtual Reality System

The Oculus Rift VR system has been steadily gaining more attention in the past several months, thanks to glowing endorsements from some major figures in the the video game industry and a wildly successful Kickstarter campaign that brought in almost US$2.5 million. We’ve been following the development of the Oculus Rift for some time now, so finding out the company had its virtual reality goggles available to try on at CES was an especially pleasant surprise. Naturally, we simply couldn’t resist giving the Rift a test drive to see if it lived up to all the hype.

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Fear of Fun

Some day not all that far in the future, a new kind of entertainment is going to be perfected that will either be the coolest video game ever, or the media equivalent of a lethal man-made super-virus.

You can predict what that entertainment might be like just by extrapolating from technology that already exists.

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7 Ways Augmented Reality Will Improve Your Life

You might think augmented reality is the way of the future, but really, it has its roots in the 20th century. Morton Heilig, the “Father of Virtual Reality,” patented the Sensorama Stimulator, which he called an “experience theater,” on Aug. 28, 1962. Over time, the idea of using technology to create a layer over the real world has been honed and refined and put in our palms, thanks to the proliferation of smartphones.

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Windows 8 — Disappointing Usability for Both Novice and Power Users

Summary: Hidden features, reduced discoverability, cognitive overhead from dual environments, and reduced power from a single-window UI and low information density. Too bad.

With the recent launch of Windows 8 and the Surface tablets, Microsoft has reversed its user interface strategy. From a traditional Gates-driven GUI style that emphasized powerful commands to the point of featuritis, Microsoft has gone soft and now smothers usability with big colorful tiles while hiding needed features.

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Your Eyes Can Control Augmented Reality Glasses

The simple act of turning a page has begun to look outdated with iPads replacing books and manuals for many working professionals. But an augmented reality display similar to Google Glasses frees up wearers’ hands by allowing them to turn virtual pages using their eyes alone.

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YEI Creates First Person VR Demo With Full Body Tracking

The ultimate goal of virtual reality gaming is to convince players that they are actually the inhabitants of another world. A number of components are needed to make this a reality. While head mounted displays like the Oculus Rift bring us one step closer to feeling like we’re inside another world, there are yet more pieces to the puzzle; being able to naturally control the player-character — also referred to as body tracking or full avatar embodiment – within the game will be a massive jump in immersion compared to using the controllers of today’s video game consoles.

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Game Play: Where Science & Branding Merge

As the case studies accumulate, gamification continues to gain traction and garner attention. Yet despite its newfound credibility, most still watch from the sidelines. While it may not be right for every business, the stats are hard to ignore. In 2010, corporations spent $100 million on gamification, and that number is expected to rise to $2.8 billion by 2016. The fact is, when done properly, gamification can work. Brand innovators like Coke and Nike know this, and it turns out, so do scientists.

According to the research of gamification pioneer Jane McGonigal, the reason humans collectively spend 3 billion hours a week playing games is tied to the psychological effects delivered by game mechanics. The neurological flow of dopamine, triggered by these underlying mechanics, plays a powerful role in creating positive emotion. And when game mechanics are applied to marketing problems, the response is the same. No wonder gamification can elicit such extraordinary behaviors. Turns out, regardless of the context, we’re hardwired to play.

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Video Game Teaches Blind People to Navigate Buildings

Image: Rendering of physical environment represented in the AbES software; in gamer mode, the player (yellow icon) navigates through the virtual environment using auditory cues to locate hidden jewels (blue squares) and avoid being caught by chasing monsters (red icons).

Blind people can learn the spatial layout of an unfamiliar building using a novel “video game” virtual reality environment that employs only audio-based cues, thus enabling them to learn skills that may improve functional independence, say US and Chilean scientists.

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